Sentiment
How your customers feel in every conversation, which topics keep coming up and which negative conversations need attention in time.
Some of the brands that trust HubOp
- Electroland
- Shell Helixturno
- La Cardeuse
- Volf
- Total Elf
- Puma
- Telepase
- Mercado Pago
- Kromacolor
- Farmacias Selma
Why HubOp?
We built it because no tool was good enough
HubOp grew out of more than 10 years running e-commerce for leading brands. Along the way we tried several CRMs, help desks and integration platforms, and none lived up to high-level work with the highest quality standards. So we built our own, designed from day-to-day operations.
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AI handles the repetitive work
It answers what keeps coming up, gathers the order data and builds the context. When a case reaches a person, it is ready to be solved.
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Your team does what AI cannot
Decisions, exceptions and sensitive cases: your team takes the steps AI cannot, with all the information at hand.
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Mercado Libre, end to end
Questions, messages, claims, returns and reputation, designed together. Healthy CX does not just serve customers well: it also protects your money.
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Sell more, and sell better
Every inquiry is a potential sale: instant answers, related products and fewer claims eating into your margin.
AI agents
Omnichannel AI that organizes the work
All your channels in a single inbox. The AI understands what each customer is asking, answers with the listing data and your brand profile, and knows when to hand the case over to a person.
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Mercado Libre questions, instantly
It answers before the purchase, day and night: sizes, compatibility, shipping, warranty. If it is not in the listing, it does not make it up.
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Post-purchase messages
It coordinates deliveries, asks for what is missing —photos, billing details— and leaves every case organized for your team.
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WhatsApp, Instagram, Facebook and email
It chats with your customers, recommends products from your catalog and replies to comments privately.
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Knows when to escalate
Returns, sensitive claims or upset customers go to a person with a note summarizing the case. The AI never promises what it cannot deliver.
Mercado Libre · Question
5 L digital air fryer
Does it have a warranty? Will it get to Rosario before Friday?
Hi! Yes, it has a 12-month manufacturer warranty. To see the delivery date, enter your postal code on the listing: it shows when it arrives. Best regards!
Mercado Libre · Post-purchase message
It arrived with a broken lid.
Sorry about that! Could you send a photo of the lid and one of the box? Then someone from the team will review your case.
Note for the team
Arrived damaged. Photos requested. Needs a person to decide what to do.
Analytics
Understand what happens in every channel
Answering is not enough: you need to know what your customers ask, how they feel and what turns into a sale.
Healthy metrics
Response times, claim deadlines and reputation by channel, brand and person, so you can act before it shows.
Conversions
How many questions turn into sales and which related products sell thanks to the AI recommendations.
Quality
The same standard for AI and for your team
Every answer is measured the same way, whether a person or an AI agent writes it: with the rules of your brand and a rubric for each channel.
AI answersTeam answers
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Every day
An AI judge reviews
It reads a sample of the answers of the day and flags what needs fixing, quoting the exact sentence.
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Every week
Supervisors score
They review conversations from the previous week with the rubric of the channel and note what to discuss with each person.
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Every quarter
Everyone sees their goals
Clear goals, the same for everyone, no rankings: each person knows where they stand and what to improve.
What supervisors correct comes back as a rule: the judge applies it in the next review.
Products
What is each HubOp product?
Sign in once and see the products your organization uses.
One organization, all your brands. Add several brands and Mercado Libre accounts to a single organization: each with its own channels, profile and rules, and your team working on all of them from one place.
HubOp
Consulting
Consulting for your Mercado Libre accounts: what makes money, what loses it and where the next opportunity is.
- See the real profitability of every listing
- Decide on campaigns with numbers, not hunches
- Protect your reputation before it drops
Consulting still has its own sign-in: if you already use it, keep signing in as usual.
HubOp
Desk
The omnichannel help desk: Mercado Libre, WhatsApp, Instagram, Facebook and email in a single inbox, with AI agents and your team working together.
- Answer questions and messages so nothing goes unattended
- Let AI handle the repetitive work and your team, what matters
- Measure quality, response times and sentiment in every channel
HubOp
Returns & Shipping
Control over what comes back: every Mercado Libre claim, cancellation and return comes in automatically as a case, with its deadline in sight.
- Know what is coming back, when it arrives and what is left to solve
- Stop losing money on shipping, labels and refunds
- Measure and export every month, by brand
HubOp
Coming soon
Exclusions
We detect the claims that hurt your Mercado Libre reputation and request their exclusion when it applies.
- Know which claims lower your reputation
- Request exclusion for the ones that were not your fault
- Protect your medal and the sales it brings
Success stories
Brands that already run on HubOp
Tap each story to read it in full.
Shell Helixturno Their whole booking system, connected to WhatsApp Read the story
The challenge
Shell Helix wanted every appointment booked on its website to reach the customer on WhatsApp, from its own number, and the questions of those customers not to get lost among messages.
What we did
We built their booking system on the WhatsApp integration of HubOp: the website notifies every step of the appointment on WhatsApp with Meta-approved messages, and an assistant with menus and forms answers questions in and out of business hours.
The result
Helixturno runs end to end on WhatsApp. Whatever needs a person arrives organized in the Desk inbox, and the Shell team handles it from there.
Kromacolor Returns under control and losses kept to a minimum Read the story
The challenge
Mercado Libre claims, cancellations and returns scattered across different places: hard to know what was coming back, when it would arrive, what had been refunded and how much was being lost on each case.
What we did
Kromacolor moved to Returns & Shipping: every claim, cancellation and return comes in automatically as a case, with its deadline in sight, and every refund is recorded with the claim and the payment method.
The result
An organized flow end to end, refunds under control and return losses brought to a minimum, sustained over time.
Results
Serve better, sell better
- 30K+
- customer conversations per month
- Seconds
- to answer a question on Mercado Libre
- 7 channels
- in a single inbox
- 60+
- brands served
- Healthy metrics in every channel
- More conversions
- More sales, and better ones
- Customers you understand